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Introduction:
There is no business idea under the sun that is unique. The people who are successful in business are the ones who execute their business idea (plan). Networking without a business plan is not smart. For most business people and professionals, effective networking should be a driving force, if not the central component of their marketing efforts. It's not what you know but who you know that gets you in the door. Over time effective networking can generate a steady stream of referrals and help your business grow. Your networking strategy can largely replace cold calling, advertising and other less productive marketing efforts.Calling All Future Titans of Industry: The Event of 2012 Is Just Around the Corner
– by Marilyn Silverman
Are you the type of entrepreneur whose daily business strategy, which you have strenuously and meticulously implemented, revolve around what is known in the vernacular of business, as cold calling — cold calling, those two dreaded words with their abysmal failure rates? Or, are you the type of savvy entrepreneur who dreams of success in the year 2012, an entrepreneur who wants to embark on a productive and lucrative business partnership that will catapult you into the stratosphere of success? If you are the latter individual, then we want to invite you to the NACC International and Multicultural Business Expo--the event of 2012.
Now, you're probably wondering, and justifiably so, what is the alternative to cold calling? Your sales staff has been doing this from time immemorial. Why change? This alternative can be summed up in just one succinct word — networking. As the president of NACC, Pearl Phillip elaborates, "It's the personal touch. Nothing replaces the personal touch where you are able to use your charm, your personality, your business acumen." Networking enables you to establish and nurture relationships that will ultimately translate into business leads and business contracts... read more
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